GRIT in Action:

Sales teams that see farther, move smarter, and deliver measurable growth.

We hire, train, and operate field sales teams for national brands — built on a foundation of Gratitude, Resilience, Integrity, and a drive to Thrive.

You need predictable customer acquisition that scales — not experiments, not excuses.

Apex designs and runs performance-first sales programs that treat your brand with respect and deliver measurable ROI. We act as an extension of your team: hiring the right people, training them on your products, and managing execution with real-time performance operations.

  • Direct Sales Programs

    Face-to-face acquisition and conversion, tailored playbooks for each campaign.

  • Performance Operations

    Real-time dashboards, QA, route optimization, and in-market adjustments.

  • Scale & Program Management

    Ongoing optimization, staffing scale-up, and regional rollouts with minimal friction.

“Presence builds trust.

Trust builds sales.

— Adrian “AJ” Hicks, Founder

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