Founder

Born in Thomasville, Georgia, and raised in Gwinnett County, Adrian “AJ” Hicks is the definition of perseverance, leadership, and faith in action. His journey — from basketball standout to business owner — reflects a life fueled by discipline, resilience, and purpose.

AJ’s story began at Meadowcreek High School, where his leadership and relentless work ethic made him one of Gwinnett County’s premier athletes. He earned First Team All-County honors and averaged 21 points, 6 assists, 5 rebounds, and 3 steals per game, establishing himself as a force on the court and a student of the game.

After high school, AJ’s talent and determination led him to Columbia State Community College in Columbia, Tennessee, where he dominated from day one. As a freshman, he was named TCCAA Freshman of the Year, and as a sophomore, he elevated his performance even further — earning TCCAA Player of the Year and being recognized as an NJCAA First Team All-American. Averaging nearly 20 points, 6 rebounds, 5 assists, and 3 steals per game, AJ became one of the most decorated players in program history.

His success earned him a Division I scholarship to Morehead State University, where he continued to shine both academically and athletically. AJ was named OVC Newcomer of the Week, set the school record for most steals in a game (11), ranked 2nd all-time in single-season assists, and graduated with a Bachelor’s degree in University Studies.

Following graduation, AJ signed his first professional contract overseas with AEL Limassol B.C. in Limassol, Cyprus. His professional career was shortened due to injuries and the global pandemic — but it became a pivotal turning point. During his recovery, AJ discovered a new passion: training youth, college, and professional basketball players, helping them build their skills, confidence, and work ethic both on and off the court.

While training athletes, AJ was introduced to the world of door-to-door sales and marketing in February 2019. With the same competitive mindset that made him an elite athlete, he quickly rose through the ranks. His dedication, communication skills, and ability to lead others transformed challenges into opportunity. Through courage, discipline, and faith, AJ developed a new team-oriented mission — to help others reach their full potential in business and in life.

Today, AJ Hicks is the Founder and CEO of Apex Sales Team Incorporated, a premier marketing firm built on integrity, accountability, and growth. Apex specializes in developing future leaders through mentorship, skill-building, and a culture centered on winning together.